1

10 Key Success Strategies to Memory Care Design
10 Sales Tips for Your Senior Living Staff
10 Tips for Talking with Older Adults
12 Most Important Things To Ask Before You Select A New Lead Management System

3

3 Easy Steps To A Successful Search Marketing Campaign
3 Questions You Need to Ask about Your Dining Service
3 Reasons Why It's Time to Break Up With Your Old CRM
3 Simple Things Bosses Can Do for Their Staff
3 Ways to Improve Your Hiring Process
3 Ways to Optimize Your Senior Living Community's Social Media
3D Virtual Mock-Ups Make Designing for Senior Living Better Than Ever

4

4 Components To Get Your Community A Top Free Local Search Listing
4 Dining Trends You Need to Know Now
4 Great Ways to Exude Confidence (even when times are tough)
4 Ways To Get Raving Reviews of Your Community
4 Ways to Overcome Staffing Shortages
4 Ways Training Dining Staff Pays

5

5 Brilliant Marketing Strategies to Fill your New Residence
5 Excellent Ways to Make the Most of Your Time
5 Tips to Connect with Old Times
5 Ways Elderspeak is Ruining Mealtimes
5 Ways to Change Your Dining Environment by Friday

6

6 Ways Nutrition Pros Need to Be Leading Now

7

7 Great Ways to Boost Your Mood!

8

8 Hazards That Impact the Diet Quality of Residents
8 Ways to Maximize the Use of Graphics

A

A Backward Glance by Last Year's Senior Star
A Big Misconception About An “Important” Senior Living Marketing Metric
A Few Tips for Boomer Retirement Communities
A New Look at Health and Longevity
Accessibility Settings Make Technology Use Easier for Seniors
Addressing Mistakes & Complaints: Some Helpful Do's & Don'ts
Affinity Programs, Social Media and Senior Living or Should We Say Coupons, Party Lines and Community
Ageless Marketing Matters
Always Let Your Boss Speak First!
April 2011 Newsletter - Fly Like An Eagle
Are Leaders Born or Made?
Are you afraid to climb the ladder?
Are You in the Now? The Surprising Benefits of Mindfulness
Are You Tough Enough? 4 Tips to Help You Develop Your Mental Toughness

B

Bad Mood Foods
Beat the Winter Blues - Shedding Light on Seasonal Sadness
Benefits of Music in Long-Term Care
Better Watch Out, Black Friday is at Hand
Boomer Factoids Create Barriers to Business Success
Brand Mission Motivates Employees in Senior Living

C

Care About Residents? No More Bad-Mouthing the Food.
Choosing Incontinence Products: New Options for Every Activity Level
Connecting Residents through Digital Technology
Considering Jumping Ship? Remember that Loyalty Pays (in more ways than one!)
Create a Marketing Plan that Targets Seniors & Boomers
Creating Empowered Cultures
Culture Change in Nursing Home Dining begins with Vision
Culture Change Now-Seek talents within your staff
Customer Service Oversight! Three Mistakes That Can Cause a Poor Experience

D

Dare to be different, Innovative Approaches to Senior Living Design
Daughter: Father Losing Weight, Mom Not Eating
Daughter: It's a Zombie Feeding Station
Do your team members look forward to going to work . . . . or something else?

F

Five Techniques for Selling to Boomers
Five Tips for Dealing with Comprehension Issues of Community Residents
Five Tips for Selling “Really Active” Retirement Communities
Four Challenging Questions for Your Active Adult Community
Four Facts about Boomer Parent Caregiving
Four Types of Strengths: Where do You Fall?
From FOLLOW UP Failure to FABULOUS

G

Getting Social with RetirementHomes.com

H

Home for the Holidays: Fostering Community in the Dining Room
Hot Topics in Healthcare: A Look at What Many Organizations Are Focusing On
How a Cursing White Rabbit is Why You Need to Monitor Your Senior Living Community’s Reputation
How Much Time Do Residents Spend on Meals?
How Senior Living Reviews Affect the Decisions of Prospects
How to Avoid Office Politics
How to Capture Online Prospects in the Senior Living Buying Cycle
How to Get the Biggest Bang for Your Dining Buck
How to Nurture New Residents from a Website that Runs Itself
How To See The World Through Your Customer's Eyes

I

ICAA Conference 2012 – Many journeys, many destinations
Inside The Mind of the World's Toughest Buyer
Is Your Social Media Strategy a Strategy or Just Random Bits?

L

Lessons from a Bear: 8 Clues Your Sales Software Is Costing You Occupancy and/or Sales Revenue
Lest We Forget 9/11
Looking for Razor-Sharp Focus? Look No Further!
Looking Marvelous in Senior Living

M

Manage the Message
Managing your Online Reputation in a Yelp Driven World
March 2011 Newsletter Changes in Latitudes, Changes in Attitudes
March: Time for a Senior Industry Spring Break
May 2011 Newsletter - One Day at a Time
Move over Happy Holidays - Merry Christmas is Back!

N

New Media for Older Adults - Bridging the Gap
Nine rules that will revolutionize your use of social media
Not-So-Typical Office Slogans
Nothing but Good News from now on
Now That’s Inviting! - How to Incorporate More Hospitality into Your Facility
Nurse Decides to Pour Coffee: How Small Acts Make a Big Difference

O

One doesn't live to eat, but eats to live.
Only a Senior Living Receptionist
Overcoming Sales Objections To Senior Living When Bad News Hits

P

Perfect Replies for the Not So Perfect Gifts
Population of Seniors Age 90-plus Growing Rapidly
Protecting Your Brand Online: Is The Truth Out There?

Q

Qualified Nutrition Managers Make Meaningful Meal Times Happen in Senior Living!

R

Realistic Ways to Boost Your Self-Esteem

S

Sales Tips for Selling to Family Decision Makers
Senior Eyes. Senior Marketing.
Senior Housing 2013: Win, Lose, Draw?
Senior Industry Insider – Remembering 2011
Senior Sites Sell: 20 Laws of Attraction
Serving Meals is a Team Effort
Serving Up Connections with the Coffee
Seven Face-to-Face Sales Communications Tips with Boomers and Older Adults
Seven Tips for Face-to-Face Selling with Senior Adults
Shine a Light on Senior Living Design
Should Assisted Living Communities Manage Their Online Reviews?
Six Tips for Selling to Boomer Grandparents
Small Talk is a Big Deal
Solid Strategies for Sound Slumber
Staying ahead of the Wii Learning Curve
Stop Negativity Before It Spreads!
Stop Putting It Off—Be Happy Now! Five Great Tips to Help You Realize Joy Today
Stop the Number One Leak in your Sales Process
Storytelling Tips for Connecting with Senior Adults
Superman, Batman or Spiderman - who would you choose to protect you?

T

Talking bout the Boomer Generation
Teaching Positive Technology Techniques to Retirement Residents - A Case Study
The 'Four Faces of the New Senior'
The 7 Deadly Sins of Social Media to Avoid
The Best Employees in the Whole World . . . .
The Caring Two-Handed Shake
The Changing Picture of Retirement Housing for Boomers
The concept of Flow in senior living design
The Enemy of Productivity
The Increasing Standards of Geriatric Care
The Inner Workings of Family Generosity and Community Residents
The Laws of Attraction Never Die - A Valentine's Day Reflection
The Leaves of Autumn
The New Healthcare Paradigm – What It Might Look Like
The Post-Acute Future: A Golden Opportunity
The Power of Creation in Senior Living
The Rules of Bureaucracy
The Spooky Benefits of Cats in Senior Living
The Ultimate Unit to Promote Family Visits
Three Tips for Guiding Seniors to Improve Memory
Time Management is Dead, Welcome Time Smart
Top 10 Tips for Exceptional Customer Service
Touch Screen Technologies for Seniors with Dementia
Turning Satisfied Customers into Loyal Customers

U

Using 'Small Talk' to Increase Sales

V

Value Engineering Your Interior Design Project

W

Want to Improve Employee Motivation? Start with Yourself and Your Management Team!
Website Trends You Need To Know About
Welcome to the world of Anti-social media
What Happens when We Get Old
What Stock Market Investing Can Teach Us About Senior Living Marketing
Whirlpool disappointed by what comes out in judicial wash
Why having a Multiple Personality helps in designing the Best Senior Living Homes
Why I'm on Facebook
Why Is Gratitude So Great?
Why Senior Living Sales Teams Struggle - And How To Change Them
Why Values Based Selling Produces Results
Will the real Senior please step forward…….
Winning at Dining – Focus on the Fundamentals
Words Matter - Paradigms Matter More

Y

You see through your eyes, but not with them
Your Role in Holding a 'Family Meeting'