1

10 Sales Tips for Your Senior Living Staff
10 Tips for Talking with Older Adults
11th Mild Cognitive Impairment Symposium
12 Most Important Things To Ask Before You Select A New Lead Management System
12th Mild Cognitive Impairment Symposium

2

2013 LeadingAge Annual Meeting & EXPO
2013 LeadingAge PA Annual Conference and Exposition
2013 Wisconsin Assisted Living Association Fall Symposium: The Core of Care
23rd NIC National Conference in Chicago

3

3 Easy Steps To A Successful Search Marketing Campaign
3 Questions You Need to Ask about Your Dining Service
3 Reasons Why It's Time to Break Up With Your Old CRM
3 Ways to Bring Warmth to the Table in Your Senior Living Community this Holiday Season
3 Ways to Improve Your Hiring Process
3 Ways to Optimize Your Senior Living Community's Social Media

4

4 Components To Get Your Community A Top Free Local Search Listing
4 Dining Trends You Need to Know Now
4 Great Ways to Exude Confidence (even when times are tough)
4 Ways To Get Raving Reviews of Your Community
4 Ways to Overcome Staffing Shortages
4 Ways Training Dining Staff Pays

5

5 Brilliant Marketing Strategies to Fill your New Residence
5 Excellent Ways to Make the Most of Your Time
5 Ways Elderspeak is Ruining Mealtimes

6

6 Ways Nutrition Pros Need to Be Leading Now

7

7 Great Ways to Boost Your Mood!

A

A Big Misconception About An “Important” Senior Living Marketing Metric
A Few Tips for Boomer Retirement Communities
Accessibility Settings Make Technology Use Easier for Seniors
ACHCA Summer Leadership Conference
Addressing Mistakes & Complaints: Some Helpful Do's & Don'ts
Affinity Programs, Social Media and Senior Living or Should We Say Coupons, Party Lines and Community
Ageless Marketing Matters
Aging Services of Minnesota - Annual Meeting and Leadership Forum
ALFA 2013 Conference & Expo
ALFA 2014 Conference & Exposition
American Health Lawyers Association Long Term Care and Law Conference
Are you afraid to climb the ladder?
Are You in the Now? The Surprising Benefits of Mindfulness
Attract seniors: know how to design a senior-friendly community

B

Bad Mood Foods
Beat the Winter Blues - Shedding Light on Seasonal Sadness
Boomer Factoids Create Barriers to Business Success

C

CALA 2013 Fall Conference & Trade Show
Care About Residents? No More Bad-Mouthing the Food.
Connecting Residents through Digital Technology
Creating a More Heart Centered Business
Creating Empowered Cultures
Customer Service Oversight! Three Mistakes That Can Cause a Poor Experience

D

Daughter: Father Losing Weight, Mom Not Eating
Daughter: It's a Zombie Feeding Station
Do your team members look forward to going to work . . . . or something else?

F

Five Techniques for Selling to Boomers
Five Tips for Dealing with Comprehension Issues of Community Residents
Five Tips for Improving Website Photos
Five Tips for Selling “Really Active” Retirement Communities
Four Challenging Questions for Your Active Adult Community
From FOLLOW UP Failure to FABULOUS

G

Georgia Health Care Association 2013 Winter Convention & Trade Show

H

Home for the Holidays in Senior Living
Hot Topics in Healthcare: A Look at What Many Organizations Are Focusing On
How a Cursing White Rabbit is Why You Need to Monitor Your Senior Living Community’s Reputation
How Senior Living Reviews Affect the Decisions of Prospects
How to Capture Online Prospects in the Senior Living Buying Cycle
How to Fish for Leads...the right way and the wrong way
How to Get the Biggest Bang for Your Dining Buck
How to Nurture New Residents from a Website that Runs Itself
How To See The World Through Your Customer's Eyes
How to use technology to boost occupancy at your senior living community

I

IAHSA/IAHSA-China 10th International Conference
Inside The Mind of the World's Toughest Buyer
Is Your Social Media Strategy a Strategy or Just Random Bits?

L

LeadingAge California 2013 Annual Conference and Exposition
LeadingAge Florida 50th Annual Convention and Exposition
LeadingAge Oregon Annual Meeting and Exposition 2013
LeadingAge Peak Leadership Summit
LeadingAge Texas Annual Meeting and Trade Show 2013
Lessons from a Bear: 8 Clues Your Sales Software Is Costing You Occupancy and/or Sales Revenue
Long-Term Quality Alliance 3rd Annual Meeting
Looking for Razor-Sharp Focus? Look No Further!
Looking Marvelous in Senior Living
LSN Annual Meeting and Exhibition

M

Managing your Online Reputation in a Yelp Driven World
Marketing “Your Community” And “Senior Living” Can Lead To Terminal Failure
Move over Happy Holidays - Merry Christmas is Back!

N

National Institute on Retirement Security 2013 Policy Conference
New contest recognizes best in senior living
New Media for Older Adults - Bridging the Gap

O

One doesn't live to eat, but eats to live.
Only a Senior Living Receptionist
Overcoming Sales Objections To Senior Living When Bad News Hits

R

Realistic Ways to Boost Your Self-Esteem

S

Sales Tips for Selling to Family Decision Makers
Senior Eyes. Senior Marketing.
Senior Housing 2013: Win, Lose, Draw?
Senior Sites Sell: 20 Laws of Attraction
Seven Face-to-Face Sales Communications Tips with Boomers and Older Adults
Seven Tips for Face-to-Face Selling with Senior Adults
Should Assisted Living Communities Manage Their Online Reviews?
Small Talk is a Big Deal
Solid Strategies for Sound Slumber
Speaking with seniors: Know what to say - and how to say it
Staying ahead of the Wii Learning Curve
Stop the Number One Leak in your Sales Process
Storytelling Tips for Connecting with Senior Adults

T

Teaching Positive Technology Techniques to Retirement Residents - A Case Study
The 'Four Faces of the New Senior'
The 11th Annual Silicon Valley Boomer Venture Summit
The 7 Deadly Sins of Social Media to Avoid
The Caring Two-Handed Shake
The Changing Picture of Retirement Housing for Boomers
The concept of Flow in senior living design
The Enemy of Productivity
The Inner Workings of Family Generosity and Community Residents
The Laws of Attraction Never Die - A Valentine's Day Reflection
The Personal Touch to Closing More Deals
The Spooky Benefits of Cats in Senior Living
The tools in your marketing bag
The Ultimate Unit to Promote Family Visits
Three Tips for Guiding Seniors to Improve Memory
Tips for Overcoming Vision Decline in Sales & Service Situations
Touch Screen Technologies for Seniors with Dementia
Turning Satisfied Customers into Loyal Customers

U

Using 'Small Talk' to Increase Sales

V

Value Engineering Your Interior Design Project

W

What Happens when We Get Old
What Stock Market Investing Can Teach Us About Senior Living Marketing
What would Mick Jagger Want?
What's Next Boomer Business Summit
Why Is Gratitude So Great?
Why Senior Living Sales Teams Struggle - And How To Change Them
Why Values Based Selling Produces Results
Will the real Senior please step forward…….
Words Matter - Paradigms Matter More

Y

You see through your eyes, but not with them
Your Role in Holding a 'Family Meeting'