The California Assisted Living Association - CALA - will hold its 2013 Fall Conference and Trade Show from October 21 to October 23 at Westin Mission Hills, Rancho Mirage, CA. The conference theme is: "The Next Chapter".
CALA 2013's Fall Conference features:
- Keynote Speaker: Joe Gerstandt, Co-Founder, Talent Anarchy, Professional Speaker
- Special CEO Panel—Exploring the Next Chapter in Assisted Living
- Practical take-aways to improve marketing practices and sales outcomes
- Over twenty concurrent sessions
- 17 CEUs
A special session will be presented by Blair Carey, Managing Director, RetirementHomes.com and Steve Moran, Creator/Publisher/Blogger, Senior Housing Forum: "Search Marketing Strategies in a Yelp-Driven Society."
Tuesday, October 22, 8:30 am to 10:00 am.
Learn how senior housing bloggers, online evaluators and social media have led to changes in Search Marketing strategies and practices. Find out how to protect your company’s online reputation.