CALA 2013 Fall Conference & Trade Show


The California Assisted Living Association - CALA - will hold its 2013 Fall Conference and Trade Show from October 21 to October 23 at Westin Mission Hills, Rancho Mirage, CA. The conference theme is: "The Next Chapter".

CALA 2013's Fall Conference features:

  • Keynote Speaker: Joe Gerstandt, Co-Founder, Talent Anarchy, Professional Speaker
  • Special CEO Panel—Exploring the Next Chapter in Assisted Living
  • Practical take-aways to improve marketing practices and sales outcomes
  •  Over twenty concurrent sessions
  • 17 CEUs

A special session will be presented by Blair Carey, Managing Director, and Steve Moran, Creator/Publisher/Blogger, Senior Housing Forum: "Search Marketing Strategies in a Yelp-Driven Society." 

Tuesday, October 22, 8:30 am to 10:00 am.

Learn how senior housing bloggers, online evaluators and social media have led to changes in Search Marketing strategies and practices. Find out how to protect your company’s online reputation. 

CALA 2013 Fall Conference & Trade Show