If you want to maintain 100% occupancy and ensure you have a pre-qualified wait list to keep your facility full, then you must possess 3 basic sales skills.
You must be able to:
A. Qualify the Business
There are 3 main criteria in qualifying a potential sale whether youre in retail, tourism or retirement communities:
1) What is the seniors financial status? Does this potential resident have the resources to maintain residency with you for an indeterminate length of time?