Statistically, women in living senior homes identify themselves as Christians. According to a recent Gallup poll, American women are substantially more religious than men at all ages, regardless of ethic group.
In today’s local internet world, prospects are on the lookout for peer reviews of your community. This is happening before you even get to present them your message, before they see your website, and before they come in for a tour.
When I go to trade shows I spend as much time and energy as I can muster, getting to know new people. In fact, what I usually do for big conferences is set a goal to interact with a certain number of people.