Senior Living Professionals

Your library for senior living news as it relates to industry professionals.

How to Fish for Leads...the right way and the wrong way

Fishing is uncannily like marketing.  Sounds controversial, doesn’t it?  But before you write off the idea, keep reading and see if you agree.

We can learn a great deal about marketing from fishing.   Like fishing, marketing for lead generation must be a strategic and often omni-channel practice that, done well, can provide handsomely for your family and for your communities.