Senior Living Professionals

Fishing is uncannily like marketing.  Sounds controversial, doesn’t it?  But before you write off the idea, keep reading and see if you agree.

We can learn a great deal about marketing from fishing.   Like fishing, marketing for lead generation must be a strategic and often omni-channel practice that, done well, can provide handsomely for your family and for your communities.

With access to social media tools like Facebook and Twitter, people around the world can connect and interact with their family members, friends, and communities (both near and far) within a virtual space.

Are you searching for ways to help residents better understand you in face-to-face conversations?

Here are 10 ways to improve your message, summarized from my training programs for retirement communities:

If we can crack the code of what’s going on in the mind of the hardest person to sell to on the planet, we can sell to anyone!