Senior Living Professionals

Product benefits and features centered marketing and management models for senior living and aging services programs are sputtering as organizations struggle to increase customer loyalty and increase sales.

Every day around the U.S. over 750,000 seniors wake-up in an assisted living communities safe, happy and living a better quality life than they would at home.

Here’s an amusing look at what happens when people of different occupations get old.

“Old age isn’t for sissies”
Bette Davis, American Actress

The difference between the right word;
and the nearly right word;
is the difference between lightening
and the lightening bug.
Mark Twain

Viewing the sudden interest in the terms used to refer to older adults, be they Baby Boomers or older, reminds me of the Rip Van Winkle children’s story.

I’m tempted to say, “we’ve heard it ALL!” but I know that can’t be true. Even after hundreds of war stories, it still hurts to hear someone’s sad tale about  a bad decision they made that cost them money, time, heartache and (worse yet!) lost sales.

“Freedom from Want” Norman Rockwell’s 1943 painting is the Iconic American Dinner with Family centered around an abundance of food in a typical American dining room with smiles, engagement and life.

All the recent emphasis on resident-centered care, liberalizing diets, and implementing QAPI has many food and nutrition professionals wondering, “What is my role in all this?”