Senior Living Professionals

Your library for senior living news as it relates to industry professionals.

Speaking with seniors: Know what to say - and how to say it

Speaking with seniors is not the same as speaking with Baby Boomers or teenagers. People over age 50 own most of the wealth in North America, yet both sales techniques and communications are usually based on how younger individuals think.

Join us on Wednesday, January 11 as Michael Sullivan presents ‘Strategies for Effective Verbal Communication with Seniors.’ This session is an excellent opportunity for marketers and sales executives to learn how to tailor speech to seniors.