Senior Living Professionals

Your library for senior living news as it relates to industry professionals.

The Personal Touch to Closing More Deals

Did you know that 5% of salespeople close 80% of the deals?

One of the main reasons we are not closing more deals can be narrowed down to what I call “the other f-word” – follow up. Instant gratification is part of our genetic makeup, so after just a few follow up attempts, we move on to the new leads. We become so focused on lead generation that we forget that the lead is a real person. Our focus is on quantity when it should be on quality.