Marketing

On Monday, December 5, join us as we answer that question.

Much of the retirement community advertising misses the mark. So much of it is the same. It’s a picture of the smiling older couple, the daughter and mom or the tennis-playing or golfing twosome. There is no distinctiveness nor differentiation from one community’s advertising to another. As a result, there is little or no compelling need to respond to the message.

Networking is a proven sales tool and it is contrary to schmoozing. Do you know the true definition for Networking? Is it?

a) specialized fishing apparatus -noun
b) act of making hair nets -verb
c) learned skill to increase business contacts -verb

If you chose c) you are correct! You will see this if you Google the word - network:
“noun"

The image you portray for your Community is as important as the message you convey through your marketing campaigns. Does one support the other in terms of its true meaning versus public perception? How often have you seen the truth in advertising? When Ritz Crackers was re-launched as Ritz Bits in an attempt to revitalize the brand, how is it that the advertising moguls thought that by making the cracker smaller it would make it taste better or be more desirable? And how many of you had trouble finding the crackers on the shelf when they changed the packaging?

There's a lot of 'buzz' about social media, but there's no question that it will help your website get exposure. It's essential to apply these strategies, because social networking has become integral for Senior Living websites.