When 70-year-old Hilda Gottlieb's husband passed away six years ago, she was determined not to let her loss get the best of her. So, she turned to online dating.
"I was 64 when my husband died, and I knew I was not going to be alone for the rest of my life," Gottlieb told the Palm Beach Post.
Gottlieb stumbled upon the profile of then-72-year-old Marv Cohen and decided to email him. They have been together ever since.
While online dating sites have been increasingly popular among the young generation, they are beginning to gain traction in the over-50 crowd.
Gian Gonzaga, senior research scientist at eHarmony.com says that this is an example of the older population being forced to adapt.
"Often, people over 50 find that the ways they used to meet potential dates, like going to clubs or bars, are no longer attractive options," Gonzaga told the news source.
Recent research shows that older people might even be more successful than their younger counterparts at finding love via the internet. A Harris Interactive survey in 2007 found that 31 percent of married couples between 45 and 54 met online, says UKNetGuide. The same study found that only 18 percent of people between 20 and 44 did the same.