CCRC Continuing Care Retirement Communities

Service for Retirement, Assisted Living and Long-Term Care

Serving others is what we provide in health care environments; it is our product, it is what we are meant to do. People who choose to work in health care do so because they have a desire to provide care, nurture and enhance the lives of those who enter their community. However, a service orientation is not always what is found in health care environments today. This article addresses contemporary leadership and guides readers through a process of developing a service-oriented culture.