Sales success for you and your associates with Boomers and older adults depends more on personal rapport than anything else. Here are seven tips for your regular contacts with your prospects and residents.
Recently I exchanged several e-mails with the daughter of a resident living in a “four-star rated” senior living community. What she had to say was shocking, but not surprising.
The senior housing market is changing considerably. That’s according to research on Boomers by designers, architects, remodelers and homebuilders surveyed by The National Association of Home Builders.
I've received a series of e-mails from the daughter of a couple who live in a beautifully decorated “upscale” community. She wrote asking for help to improve dining in the community her parents pay to live in: