
As baby boomers reach retirement age, they have been spending more on treatments for themselves. In addition, men are continually making appointments at various spas, especially in the U.S., in order to keep up with the job market and appear younger.
"Twenty-five years ago hardly any man would go to a spa. Now in some spas half of their clientele are men," Susie Ellis, president of SpaFinder, told the news source. "We've got the men, the younger generation and the baby boomers that are fuelling it."
According to the Chicago Sun-Times, baby boomers are also splurging on anti-aging products to keep themselves looking younger. As these individuals reach retirement age, they may want to think about moving to a retirement living community where they can keep up with their active lifestyles with peers.
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