Demand increasing for anti-aging formulas

Those who are Baby Boomers or retirement living seniors probably already know that they are one of the most targeted groups for advertisers and marketers, and a new study is showing how that business is only set to grow in the coming years. Customers will include people across the spectrum, from younger Baby Boomers to residents in assisted living communities.

As reported in USA Today, Global Industry Analysts, a research firm, says the growth of anti-aging products and creams will grow from an estimated $80 billion now to $114 million in 2015 – more than 40% growth in only four years.

And while billions are spent on anti-aging formulas, many experts say your time and money should be spent elsewhere. “It's always the same message: 'Aging is your fault and we've got the cure,” aging expert Jay Olshansky, a professor at the University of Illinois, told the news source.

According to the article, many anti-aging formulas are more than simply creams; many include invasive surgeries and can cost tens of thousands of dollars.

Olshansky told the news source that despite the increasing number of expensive remedies on the market today, nothing is better than the basics.

"Invest in yourself; in the simple things we know work. Get a good pair of running or walking shoes and a health club membership, and eat more fruits and vegetables.”