Super Bowl is coming up this weekend, on Sunday, February 3 in New Orleans, Louisiana. In addition to the Baltimore Ravens and San Francisco 49ers squaring off, one of the highlights of the game will be the commercials, priced at around $4 million for a 30-second spot.
Even before the first kickoff, one commercial is already making rounds on the Internet, according to a recent article on AdWeek.com.
The 60-second commercial, produced for fast-food eatery Taco Bell and posted to YouTube, follows Bernie Goldblatt, a senior resident of an assisted living community, pulling an all-nighter with his elderly friends, as they pull pranks, attend a rave, get tattoos, and then enjoy Taco Bell before returning to their assisted living community. In the background plays a Spanish version of the pop song, ‘We Are Young.’
“There's a common misconception that to appeal to millennials you have to show millennials,” Mike Sheldon of advertising agency Deutsch LA, which produced the ad. “The reality is to appeal to them you simply need to entertain and engage them,” he said.
The YouTube clip has already garnered more than 200,000 views, and that number is sure to jump dramatically in the coming days as it is shown during SuperBowl XLVII.